Measure what matters. Breed for profit.
Moorella Farming Pty Ltd collects phenotypic data at scale — growth, carcase quality, feed efficiency, reproduction — and combines it with genomic profiles to build selection tools that drive practical, profit-driven outcomes. Not proxy traits. Not show-ring merit. Real endpoints measured on real animals, linked to real economics.
The platform that connects phenotypic measurement to genetic decisions. Walk-over weighing captures live growth data. Satellite pasture monitoring tracks feed availability. Genomic profiles from Zoetis Inherit Select provide selection accuracy at the DNA level. Carcase feedback closes the loop from paddock to processor. The ABPI engine converts it all into dollar-value selection indexes built from first-principles Australian economics — not arbitrary trait weightings.
International sheep genetics consulting that designs breeding systems around measured endpoints — not just ASBVs. Ovigen aligns a flock's genetic profile to specific market requirements: marbling specs for food companies, lean meat yield for processors, growth targets for finishers. Phenotypic data and proprietary bioeconomic simulation modelling turn static indexes into enterprise-specific profit analysis. Research data supplied by Moorella Farming Pty Ltd under a revenue sharing arrangement.
Livestock Trading
Active cattle and sheep trading across NE Victoria. Every animal traded generates phenotypic data — weights, growth rates, days on feed, carcase outcomes — that feeds back into the genetic evaluation system.
Catalyst Shedding Sheep
Shedding sheep flock unshorn for 16 years. An integrated within-flock genomic evaluation program measuring real endpoints — shedding score, growth, reproduction, carcase quality — not relying on proxy traits from industry recording schemes.
Progeny Testing & Genetic Research
Phenotypic collection at scale across progeny groups. Growth, carcase, feed efficiency, and meat quality data linked to genomic profiles — building the reference populations that make genomic selection accurate and commercially relevant.
Genomically profiled sires with Zoetis Inherit Select GEPDs. All phenotypically assessed with progeny data feeding back into our genetic evaluation system. Contact andrew@moorellafarming.com.au for enquiries and pricing.
